Many compelling Adword Ads touch an emotional core, appealing to something a person wants, like
More time
Better health
Lose weight
Enjoyment
More freedom
More money
Here’s an example:
Similarly, some folks are looking for answers on how to avoid something painful, harmful, or unpleasant.For example:
Adword Ads Reminder: Though the page you are reading is about how to create an appealing ad, don’t forget that to successfully advertise on Google, your Google adwords campaign also needs to start with 5-10 highly relevant targeted keywords having these characteristics:
Daily traffic of 100 or higher (higher the better)
Less than 30,000 competing pages on Google for each keyword
Low strength of competition for sites on the first page of Google
Good Commercial Intent
Touch an emotion or create enthusiasm
Truth is, there’s little point in creating an appealing ad if these other factors are absent.
Techniques To Successfully Advertise With Google
Every ad you write needs to follow this format:
Eye-catching headline (25 characters max)
Product or service feature (35 characters max)
Product or service benefit (35 characters max)
Your landing page URL
Try mightily to put the keyword into the headline but, if that’s not possible or feasible, be sure to put it somewhere in the ad copy.
Here are some techniques to consider for your Adwords advertising:
1. “Expose”, “Discover”, “Uncover” the “Facts” or Reveal if This is a “Scam”
Combining power words like “expose”, “discover”, “uncover”, “reveal” with words like “truth”, “facts”, or even “scam” can appeal to a certain segment of consumers who are interested in something but want assurance they’re not being taken advantage of.Here are three examples of this technique relating to a single product (each marketer is an affiliate of the company making the product):
2.Ask a question that arouses curiosity
3.Offer Instructions or Advice
Ever wonder why Ann Landers was so popular? She offered advice.You can, too.
4. Reveal a Secret
Everybody knows, or hopes deep down, that there’s a secret way to find happiness, wealth, that special person, or great health.The only thing better than a secret is to be let in on it.
Offering the answer to the secret is a popular technique for Google Adwords advertising.
5. Compare Products
Another popular Adword Ads technique is to offer to compare products for the person making a search.Caution:Use this technique carefully in your Google Adwords campaign because it could result in a lot of “window shopping” clicks even as it draws more potential customers.
6.Product Reviews
Product reviews can produce excellent Adwords advertising results.Caveat: There are a lot of fake product reviews on the net, written by get-rich-quick charlatans, and there are even some companies that offer “product reviews in a box” with pre-made web review pages offering affiliate products.We recommend caution with such products.It’s a much better practice---and wiser vis-à-vis Google---to create your own product review landing pages.
7.Use the Psychology of Numbers in Your Adword Ads
Many very successful webmasters who advertise on Google have found that using very exact numbers in their ads can be a powerful stimulant to some searchers:
Learn how I made $127,634 in just 3 months
Lose 24 pounds in 8 weeks
Earn $495 a week from home
Save 37% on your car insurance
Using prices and discounts in your ad copy is useful to test when:
Your product is in a highly competitive market
There are large price ranges for similar types of products
Your Google Adwords campaign uses shopping comparison keywords
Final note:Your Google Adwords campaign must revolve around highly targeted, highly relevant keywords and ads that a person searching the net finds emotionally beneficial.Some folks want something satisfying; others want to avoid something that is hurtful, distasteful, or unsatisfying.To maximize the effectiveness of your Adwords advertising, always have two different ads running contemporaneously and split-test to see which is more effective.Replace a less effective ad with another and split test it.Repeat this process over and over again.Only through continual split testing can you determine which of your Adword ads are working and which are not.
