Keyword research tools are essential to your Adwords campaign: terrific Adword tools like Google Adwords Keyword Tool and best-of-breed, Market Samurai.
Adwords professionals use them for advertising on Google.
Most Adwords amateurs don’t.
Guess who’s more likely to have a profitable Google Ad Words campaign?
Guess who’s not?
Finding---and effectively using---highly relevant, targeted keywords are crucial to Adwords advertising success yet, surprisingly, 90% of all keywords don’t generate enough daily traffic to achieve profitability.
Free Keyword Research Tools
There’s a plethora of online keyword research tools, many free and some paid, but Google Adwords Keyword Tool and Market Samurai’s Keyword Research Module (both free) stand apart from the rest.
For several years, Google’s Keyword Tool ruled the roost of Adwords pay per click research tools, but today the Market Samurai Keyword Research Module reigns supreme and is head and shoulders above the Adwords Keyword Tool in our judgment because it does far more in less time.
If you’re serious about advertising on Google, we recommend checking out both of these keyword research tools in more depth on this site and forming your own judgment.
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In addition to Google Adwords Keyword Tool and Market Samurai’s Keyword Research Module there are several other keyword research tools that might prove useful in your Google Ad Words marketing campaign.
However, before describing these other tools, it’s important to understand the strategy that many Adwords professionals recommend for advertising on Google.
Start with 5-10 highly relevant targeted keywords (expand your list as you become profitable) having these characteristics:
Daily traffic of 100 or higher (higher the better)
Less than 30,000 competing pages on Google for each keyword
Low strength of competition for sites on the first page of Google
Good Commercial Intent
Earlier, we mentioned that 90% of all keywords don’t generate enough daily traffic to produce profitability. Hence, avoid keywords with daily traffic under 100.
Perhaps because this research can be quite time consuming---or maybe because they don’t know how to use keyword research tools effectively---many Google Ad Words marketers never attain the type of success for which they hope. Truth is, there’s a wealth of valuable data from Google that can be extracted from the two tools above as well as these other free tools:
Google’s Search Based Keyword Tool
Introduced in November 2008, this is a useful tool if you’re already advertising on Google because it will look over your site and identify other keywords that might have a positive Return on Investment (ROI). Additionally, some Adwords professionals use it as a competitive analysis tool to analyze a competitor’s keywords.
Google Sets
This is a simple tool that takes a few ideas and expands them into larger sets of ideas. Though you can enter five different ideas, start with just one or two very broad ideas (i.e., cars, mortgage, home, etc.) instead of specific ideas.
Google Insights for Search
This tool, among the more complex of the keyword research tools, allows you to compare information three ways:
1. Search terms---you can compare 5 different groups and 25 keywords
2. Locations---See where search volumes are higher
3. Time Ranges---Compare search volumes by different time frames
Google Trends
This tool allows you to look backward at historical trends over several years and is useful in showing changes in such things as keyword search volumes (seasonality) and even (seasonal) changes in visitors to a website.
Paid Subscription Keyword Research Tools
There are also a number of paid keyword tools like Wordtracker and Keyword Discovery. Wordtracker has been around a long time and is probably the most popular commercial product.
Many Adwords professionals have found these tools useful when researching keywords but both have the same limitation: neither draws data from Google (which has 70% of all the online searches) and, instead, take data from other search engines and extrapolates the data to show (a very rough estimate) of search volume.
Note: Unlike Wordtracker and Keyword Discovery, the Market Samurai Keyword Research Module draws data directly from Google and is thus in tune with 70% of the world’s online searches. We recommend relying on Google or Market Samurai to estimate traffic.
However, both paid tools have free trials and offer some nice features to delve deeper into keywords. Therefore, they may be worth looking over for yourself.
